Storycraft: the importance of narrative and narrative skills in business – ground breaking research from SKOPE

Jun 7, 2021

Ground breaking research reveals how prominent business leaders in the United Kingdom see ‘narrative’ as an integral part of doing business. New research from @SKOPEOxford and funded by @ahrcpress shows the importance of ‘narrative’ and how skills associated with the arts and humanities are valued by business leaders: Read the report: 

Based on extensive interviews with business leaders, mostly CEOs and Chairs, from nearly a third of FTSE100 companies, the study fills a gap in our understanding of narrative in business, and highlights how skills associated with Arts and Humanities subjects are valued and sought out in business contexts.

Sir Peter Bazalgette, Chair of ITV, comments: “It’s so easy to think the art of storytelling only matters for films and novels. In this new report, some of the UK’s most senior business leaders are clear that narrative skills are fundamental to business too. At a time when the government is thinking hard about the skills base necessary to enable the UK economy to bounce back post-Covid, this message should not go unheard. Arts and humanities skills are vital for the world of work.”