SkOP ¦ Season 2 – Episode 3 ¦ Storycraft: the importance of narrative and narrative skills in business

Jun 9, 2021

Produced by Ashmita Randhawa (@Rand_Ash) and James Robson (@elpug). Edited by Laura Dong. Music composed and performed by Francis Pugh and the Whisky Singers.

New research from the SKOPE Research Centre (Authors: Dr James Robson, Dr Ben Holgate, and Dr Ashmita Randhawa) and funded by the AHRC shows the importance of ‘narrative’ and how skills associated with the arts and humanities are valued by business leaders: https://skope.ox.ac.uk/publications/storycraft/.

Hear two of the authors and the hosts of this podcast, James Robson and Ashmita Randhawa discuss the report.